Friday, December 22, 2017

How new technologies will Impact Business in the upcoming 2018

New article by Tara Callinan 'How AI, Machine Learning and Automation will Impact Business in 2018 and Beyond' gives an overview of what technology trends to watch for and how they will impact businesses in the near future.

Marketing Gets Smarter with AI and Machine Learning

What to expect?
- Dynamic landing pages and websites.
- More personalized ads.
- Nurturing leads through social media through personalized, real-time content targeting.

E-Commerce Reaches New Heights

Machine learning analyzes data based on a user’s purchase history or online shopping behavior. This helps to further personalize purchasing experience. And when it’s time to purchase, machine learning is applied to reduce the risk of credit fraud in small businesses.

Integrating Chatbots

Chatbots will play a key role in the future of customer service:
- Giving 24/7 customer service
- The era of being ‘on hold’ is gone
- Quick access to customer data makes service more personal

Automation Now and in 2018

Though Machine Learning and AI are hot topics in the tech world, it is not to a point that small to medium size businesses can leverage it in the immediate future. But there is still hope for them with automation. Powered by the Cloud, this type of technology has already revolutionized Marketing and Sales workflows and interactions but it is also starting to touch the various other parts of a business.
For example automation of:
- operations
- accounting
- payroll/HR.

Find more information on Tenfold Marketing Blog.