Marketing Gets Smarter with AI and Machine Learning
What to expect?
- Dynamic landing pages and websites.
- More personalized ads.
- Nurturing leads through social media through personalized, real-time content targeting.
E-Commerce Reaches New Heights
Machine learning analyzes data based on a user’s purchase history or online shopping behavior. This helps to further personalize purchasing experience. And when it’s time to purchase, machine learning is applied to reduce the risk of credit fraud in small businesses.
Integrating Chatbots
Chatbots will play a key role in the future of customer service:
- Giving 24/7 customer service
- The era of being ‘on hold’ is gone
- Quick access to customer data makes service more personal
Automation Now and in 2018
Though Machine Learning and AI are hot topics in the tech world, it is not to a point that small to medium size businesses can leverage it in the immediate future. But there is still hope for them with automation. Powered by the Cloud, this type of technology has already revolutionized Marketing and Sales workflows and interactions but it is also starting to touch the various other parts of a business.
For example automation of:
- operations
- accounting
- payroll/HR.
Find more information on Tenfold Marketing Blog.
