How new technologies will Impact Business in the upcoming 2018
New article by Tara Callinan ' How AI, Machine Learning and Automation will Impact Business in 2018 and Beyond ' gives an overview of what technology trends to watch for and how they will impact businesses in the near future. Marketing Gets Smarter with AI and Machine Learning What to expect? - Dynamic landing pages and websites. - More personalized ads. - Nurturing leads through social media through personalized, real-time content targeting. E-Commerce Reaches New Heights Machine learning analyzes data based on a user’s purchase history or online shopping behavior. This helps to further personalize purchasing experience. And when it’s time to purchase, machine learning is applied to reduce the risk of credit fraud in small businesses. Integrating Chatbots Chatbots will play a key role in the future of customer service: - Giving 24/7 customer service - The era of being ‘on hold’ is gone - Quick access to customer data makes service more personal Automatio...