Friday, June 20, 2014

Grow Your Business by Being a Good Citizen: CSR Case Study

http://gildentree.com/default.aspx

Gilden Tree (gildentree.com) is a Nebraska based company that specializes in foot, hand and body care products.
The majority of their ingredients are Certified Organic or Wild-crafted and the products are effective and delightful to use.

The Company originated in 1990 in Pakistan and was from the very beginning committed to environmental and ethical practices.

In Pakistan, they employ village women who hand-produce the products.

Wanting to give something back to the community, Gilden Tree began paying for the education of
their employees’ children, and later for the education of the women themselves.

The idea of providing the education  to the kids in Pakistan attracted a lot of media attention that boosted the sales over 25% and greatly benefited to the business growth.

What is your CSR story?

More Free resources on Social Responsibility


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