ISO 9001:2015 Marketing Process

Marketing Quality System Procedure regulates the operation of the ‘Marketing’ process in compliance with ISO 9001:2015. The QSP ensures relationship with other QMS processes and interested parties, as well as obtaining information for understanding the context of the organization and creation of a database for obtaining and maintaining of the organizational knowledge.

This procedure’s requirements apply to the marketing department and/or persons performing marketing activities.

‘Marketing’ process model diagram is displayed on Fig. 1. 

 Please refer to the QSP 8.1 Marketing Preview.PDF full description of process Inputs.

Information to understand the context of the organization is obtained in the course of ‘Marketing’ process and includes information about the internal and external issues .
External issues information includes the results of the analysis of :

• political and legal issues, 
• economic issues, 
• demographic issues,
• environmental issues,
• cultural and technological issues,
• information from customers,
• information from competitors,
• information from suppliers, 
• information from contact audiences,
• marketing intermediaries information . 

Purchase the full version of the 8.1 MarketingQuality System Procedure

ISO 9001:2015 documents and templates collection.