Thursday, April 25, 2013

Corporate Social Responsibility at Starbucks - Case Study

Starbucks Coffee Company started in Seattle, WA, in 1971. Today it has over 17000 stores in over 30 countries, and growing.

Starbucks is committed to buying and serving high-quality coffee that is responsibly grown and ethically traded.

In 2001 Starbucks in conjunction with Conservation International developed socially responsible coffee buying guidelines called C.A.F.E. Practices (Coffee and Farmer Equity Practices) that contained 28 specific indicators five focus areas: product quality, economic accountability (transparency), social responsibility, environmental leadership in coffee growing and environmental leadership in coffee processing.
As a result, 93 %  of coffee was 'ethically sourced' in 2012.

Watch the video and find out how Starbucks builds sustainable relationship with it's suppliers by making investments that benefit coffee producers, their families and communities, and the natural environment.

More case studies in our Social Responsibility and ISO 26000 online training course

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